In ranting against the current ignorance and ineptitude displayed by people who should know better – i.e. those who earn a living from the use of words – where does one start? The misuse of apostrophes has been covered comprehensively by Lynne Truss in “Eats, Shoots and Leaves”, but the popularity of this admirable book doesn’t seem to have led to any improvement.
It’s often hard to see any logic behind the insertion of unnecessary apostrophes. Some people are apparently uneasy about the plurals of words ending in a vowel (other than ‘e’), for example “cameras”, “zebras”, “pianos” and of course “tomatoes”.
One can sympathize with this to some extent, because such plurals sometimes look odd and there’s often some doubt about whether to insert an ‘e’ before the ’s’; but there’s a very simple rule concerning apostrophes: PLURALS NEVER HAVE AN APOSTROPHE (unless of course you’re talking about something that belongs to the plural object in question, like “the pianos’ keyboards” meaning the keyboards of more than one piano).
With a rule as simple as that, how do so many people get it wrong? Is it some form of mild dyslexia that affects a large percentage of the population? In my mailbox this morning I received a newsletter from the booking manager of a swing band which contained the following: “The gigs in both Los Angeles & Washington DC had a highest ever attendance, with over 850 dancers braving the sub-zero temperature’s … “.
What on earth possessed him to put in that rogue apostrophe? “Temperature” is just a normal word; it’s not an abbreviation, it’s not foreign, it doesn’t end in an ‘a’ or an ‘o’ – how can anyone with a claim to being even moderately literate write “temperature’s”? If he were my booking manager I’d sack him.
A note from the Department Of Stating The Bleedin’ Obvious (aka the West Oxfordshire District Council): Among things you CANNOT put in your recycling box is “Anything too large to fit in the box.”